Airtel plays the Reliance game

 Bharti Cellular took the battle to Reliance Infocomm by launching a new scheme that allows consumers to go mobile for an upfront payment of just Rs 499.

 Reliance Infocomm had launched its Monsoon Hungama scheme, which offers a WLL limited mobility phone for an upfront payment of Rs 501. However Bharat Sanchar Nigam Ltd with an upfront payment of only Rs 200 is still the cheapest.

 The Bharti scheme, called