The next 12 months will be challenging times for Bharti Airtel, as the Reliance Jio pricing assault continues unabated to gain market share. The company, of course, was able to show some profit this quarter, though some analysts had predicted that they will make losses for the first time in decades.
Jio has three advantages over Bharti Airtel. One, it has a brand new only 4G network with an operating cost which is far lower. Two, because of this advantage it can play the pricing game much more effectively than Bharti Airtel without a similar squeeze in their margins.
Jio has three advantages over Bharti Airtel. One, it has a brand new only 4G network with an operating cost which is far lower. Two, because of this advantage it can play the pricing game much more effectively than Bharti Airtel without a similar squeeze in their margins.