Bharti Airtel Limited today announced the launch of its mobile services in Bangladesh under the airtel brand.
The airtel brand in Bangladesh will be launched with the brand promise: Bhalobashar tane pashe ane. Chris Tobit, CEO-Airtel Bangladesh said, “The people of Bangladesh are very passionate about their identity, their culture and their language. The airtel brand will represent these values, while retaining the youthfulness and dynamism of the global brand.
Airtel Bangladesh customers will now be able to experience rich multimedia contents with the launch of ‘airtel live’ - the WAP portal offering customers content like Games zone, Video post, Picture post and various other first of a kind VAS such as “Gaan Bolo, Gaan Pao”, Cricket Caller tunes, Classified services and App Central (with 20,000 rich apps).
Airtel Bangaladesh also unveiled a GPS-based Vessel Locating Service to enable tracking of fishing vessels for the fishermen community, in line with the promise of taking mobile telephony into rural areas. Customers in rural Bangladesh can look forward to experiencing many such innovative services in the near future as part of airtel’s focus on contributing towards the vision of Digital Bangladesh.
Airtel Bangladesh has around 4 million customers to date and covers 64 districts in the country.
