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In April this year, the country’s largest telecom operator by subscriber base Bharti Airtel started offering video content for just Re 1, making it sound affordable for everybody, especially for mobile users in the rural and semi-urban markets.
It was an instant success which not only helped Airtel increasing its data revenue, but also helped it to lure new customers.
So far, this was only an assumption that the company has been successful with the “Re 1 per video” marketing game, as Bharti Airtel had always declined to share any details on the initiative.
On Friday, Bharti Airtel’s announcement of launching its virtual “Re 1 Entertainment Store’ proved that the company was successful. Now, Bharti Airtel, which has operations across 20 countries, has decided to offer music, video, games, photos and internet browsing packages for Re 1, the company said in a statement.
Users can also avail 3Mb data for Re 1 which is valid for just one day, to access Facebook, Yahoomail, Twitter and LinkedIn. Consumers will have to pay additional volume-based changes beyond the 3Mb limit. The store also offers access to 60 newspapers in 11 languages.
The Re 1 Entertainment Store would initially have more than 3 lakh videos, games, music titles and photos.
