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Telecom major Bharti Airtel and media and entertainment network ZEE Entertainment Enterprises (ZEEL) have entered into a strategic alliance to drive the growth of digital and over-the-top (OTT) video content in India.
According to the deal, Airtel and ZEEL will work closely to curate digital/OTT video content solutions for customers across India.
The aim is to bring hundreds of millions of new users onto digital content platforms driven by rapid adoption of smart devices and wider availability of high-speed data services.
Airtel customers — both mobile and home broadband — will get exclusive access to premium content of ZEEL. Over the next three
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