Akshay Kumar's Vimal U-turn is not in good taste, say brand experts

Given Kumar's passion for fitness, the endorsement was peculiar from the get-go, brand experts say

Earlier this month, Vimal on-boarded another Bollywood celebrity – after Ajay Devgn and Shah Rukh Khan – as brand ambassador for its cardamom product: Akshay Kumar.

However, Kumar’s ambassadorship was short-lived. His appearance in an ad for a brand associated more with tobacco (pan masala) than elaichi drew flak from fans. A barrage of angry tweets and social media memes followed, with someone even digging out an old video of the actor where he is heard saying he wouldn’t promote tobacco products.

A few also took this as an opportunity to lambast, once again, Amitabh Bachchan’s 2021 endorsement of Kamla Pasand silver-coated