The clock has struck midnight, and China’s massive Singles Day shopping sale has finally come to a close.
According to the company’s official Weibo account, Alibaba raked in $14.3 billion (RMB 91.2 billion) in yesterday’s sale. That’s a very impressive step up from last year’s $9.3 billion total, even if it isn’t quite the US$15 billion benchmark many of us were expecting after the day started off so strong.
Mobile sales accounted for nearly 70% of that revenue – 68.67% to be precise, which means Alibaba sold RMB 62.6 billion ($9.8 billion) worth of goods via mobile devices. Alibaba sold more via mobile this year than it sold via all platforms combined in 2014, thanks to 94 million mobile buyers. That’s damn impressive.
Alibaba competitor JD has yet to announce where its end-of-day order total landed.
UPDATE: Some more fun Singles Day stats from Alibaba:
- Alibaba’s payment service Alipay handled 710 million payments, with a peak rate of nearly 86,000 payments per second.
- Alibaba’s cloud platform Alicloud processed transactions at a peak rate of 140,000 transactions per second.
- Alibaba logistics arm Cainiao got 467 million delivery orders over the 24-hour period.
- Alibaba’s Singles Day buyers and sellers came from 232 different countries.
- 16,000 different international brands sold at least one item through Alibaba this Singles Day.
Of course, keep in mind that for the moment all of this data is coming straight from Alibaba, completely unaudited.