All channels except wholesale higher than pre-Covid levels: ITC's B Sumant

In a Q&A, the firm's executive director dwells on the more long-lasting consumer trends, the recovery in distribution channels and emergence of a dual trend in demand

The fear around the Covid-19 pandemic is receding and there is a semblance of normalcy. In a conversation, B Sumant, executive director, ITC, tells Ishita Ayan Dutt about the more long-lasting consumer trends, the recovery in distribution channels and the emergence of a dual trend in demand. Edited excerpts:

ITC launched a record number of 120 products last year largely centred around consumer requirements during the Covid-19 pandemic. With fears of the pandemic receding, are you likely to rejig your product portfolio?

To speedily respond to some of the emerging trends during the pandemic, we had launched 120 products last