Allcargo plans to use Uber's model for clients to book marine freight

ECU Worldwide is a traditional non-vessel operating common carrier, where the company does not own a ship but owns slots for cargo

Allcargo Logistics is emulating Uber Technologies to boost its business of sharing marine containers.

A unit of the Mumbai-based Allcargo, ECU Worldwide, which aggregates orders from clients, plans to use Uber’s model to make it easier for clients to book marine freight.

Allcargo, which reported a drop in profit in four of the past five quarters, is betting on technology to revive volumes and take on overseas rivals such as DHL Worldwide Express in Asia’s third-largest economy. The time may be right for the company as India’s logistics infrastructure improves. The nation jumped 19 positions to 35 in the World