ALT Digital, Netflix's budget Indian rival, eyes original shows for profits

Digital subscribers in India are expected to increase to about 1.1 billion in 2030 from 528 million in 2018, according to KPMG India Pvt

A small rival of Netflix Inc in India plans to ramp up production of low-cost web shows in order to turn profitable.

ALT Digital Media Entertainment Ltd aims to produce about 60 new web shows through a joint venture over the next two years, helping it to break even at the net income level. That would add to the 42 shows already owned by the company, which is the online-streaming unit of Balaji Telefilms Ltd.  

“We are a pure-paying model right now, but once we reach that threshold of around 100 originals, we may think on advertising,” Nachiket Pantvaidya, ALT