Amagi's valuation crosses $1.4 bn amid funding woes, raises $100 mn

The media technology provider has raised over $100 mn in investment, inclusive of $80 million in primary capital, from global growth equity firm General Atlantic

Amagi, a leading media technology provider, has raised over $100 million in investment, inclusive of $80 million in primary capital, from global growth equity firm General Atlantic, amid a funding winter. The investment brings Amagi’s valuation to $1.4 billion, representing an increase from the $1 billion valuation the company achieved in March 2022 with a $95 million investment from Accel, Norwest Venture Partners and Avataar Ventures, amidst prevailing market conditions. 

The funding would help the Bengaluru-based company strengthen its support infrastructure for customers and invest in artificial intelligence-driven personalization, advertising, and live streaming solutions, particularly in the FAST ecosystem.

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