Amazon back as world's most valued brand, Apple down to No 2: Brand Finance

Tech brands lose value; Tata Group and Infosys climb the charts

Amazon has reclaimed the top spot as the world’s most valuable brand despite its brand value falling 15 per cent this year from $350.3 billion to $299.3 billion, said a new report. 

According to brand valuation consultancy Brand Finance’s report, “Global 500 2023”, while Amazon is back at No 1, its brand value has fallen by over $50 billion this year, with its rating slipping from AAA+ to AAA. This is as consumers evaluate it more harshly in the post-pandemic world. 

Brand Finance’s research has found that perception of customer service at Amazon has fallen – at the