Amazon bets on local innovation from India, working on integrated app

Under this strategy of tweaking the app, customers will be offered a choice of preferred pick-up points

Amazon India is betting big on local innovation from India which it plans to introduce globally. The e-commerce giant is currently modifying its app to an integrated platform for turning it into a single interface for its consumers, sellers and delivery partners. Previously, it had a different app for every segment.

"There is a lot of local innovation going on. We are using the core technology which is available for Amazon worldwide but we have made significant changes which are an India-first feature," said Akhil Saxena, vice-president at Amazon India.

Under this strategy of tweaking the app, customers will be