Amazon bets on smaller cities, big brands for Great Indian Festival sale

About 20 million people are expected to shop on various e-commerce platforms during the festive sale next month, translating into sales of around $3 billion for players like Amazon and Flipkart

E-commerce major Amazon is confident of clocking strong growth this festive season in India, driven by availability of large selection of products and big brands as well as new customers coming onto its platform, especially from tier II and III towns.
 

Amazon India, which competes head-on with rival Flipkart, will kick off its festive sale from October 10-15, lining up new launches across various categories and dishing out discount offers to woo Indian shoppers. Walmart-backed Flipkart will host its 'The Big Billion Days' (TBBD) festive sale from October 10-14.
 

"Each festive sale (Great Indian Festival) has been bigger than the