 "alcohol, liqour, drinks, Heineken, Kingfisher, UB, sober curious")
E-commerce giants Amazon and Alibaba-backed BigBasket have got the approval to deliver liquor in West Bengal, according to a document.
Online grocery platform BigBasket said this will be the company's first foray into the country's liquor delivery segment. The clearance also signals Amazon's entry into the space, likely for the first time in India.
State-owned West Bengal State Beverages Corporation Ltd (BevCo) invited the two companies to sign the agreements for empanelment for home delivery after finding them eligible, according to a notice dated June 19.
BevCo, the sole wholesaler of liquor in West Bengal, also invited two Kolkata-based companies -- Senrysa Technologies
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