E-commerce firm Amazon said that its month-long Great Indian Festival (GIF) has seen the biggest ever shopping activity for its sellers and brand partners on Amazon.in, bringing services to millions of customers across the country. GIF started during midnight of October 2 with Prime Early Access and went live for all customers on October 3. Customers had access to the crores of product selection from sellers on Amazon including unique products from lakhs of Small and Medium Businesses (SMBs).
“We are truly humbled to see how this festive season has brought joy to lakhs of sellers on Amazon.in with many becoming