E-commerce giant Amazon has forayed into the online medicine segment and launched Amazon Pharmacy. The service has been started in areas with select pin codes in Bengaluru, while the company is learnt to be mulling scaling it up to other cities across India in the near future.
The service would allow customers to order prescription-based medication in addition to over-the-counter medicines, basic health devices and Ayurveda medication from certified sellers.
"As a part of our commitment to fulfill the needs of customers, we are launching Amazon Pharmacy in Bangalore,” said an Amazon India spokesperson confirming the development. “This is particularly