Amazon has competition: Flipkart to start free video streaming service

The company is introducing the Flipkart app in Hindi. The plan is to unveil it in other languages as well such as Kannada, Tamil, Telugu and Bengali in future

Walmart-owned e-commerce company Flipkart is launching a slew of technology-led initiatives to tap the next 200 million consumers online. These include introducing the Hindi version of the Flipkart app and ‘Flipkart Videos’, a curated range of movies, shows and entertainment series. It would also be showcasing specific products to customers based on their needs. These initiatives are expected to help Flipkart in its battle with rival company Amazon and competition from the yet to be launched e-commerce business of Reliance Industries.

"In the past 10 years, our vision and ethos have been to solve for ‘Real India’, create India specific