Amazon.in covers 98% pin codes in biggest first 48 hrs of shopping festival

Largest number of new customers shop first time on platform, 91% from smaller cities. Total iPhones sold in a day were more than iPhones sold in entire festive sale period last year

E-commerce giant Amazon has witnessed the biggest ever opening for sellers and brand partners during its flagship festive sale Great Indian Festival (GIF). The month-long event began on midnight of October 16 with early access for the Prime members and opened up for all customers on October 17. More shoppers and sellers participated in the opening 48 hours of GIF than any opening two days before.

“It has been our biggest 48 hours in the history of Amazon India, overall in terms of value and unit sales,” said Manish Tiwary, Vice President, Amazon India. “We have already got orders from