E-commerce giant Amazon has launched ‘SheIsAmazon’, a campaign to put the spotlight on women employees, associates, and partners who have not only fought societal, cultural, disability, and economic barriers to achieve their dreams, but are also redefining the powerful role of a woman in the fast-paced e-commerce industry. The campaign is aligned with this year’s theme, ‘Break the Bias’. It has been launched on the occasion of International Women’s Day.
“At Amazon, inclusion is at the heart of all our decision making, and we believe that it’s not only good for society but also for business. ‘SheIsAmazon’ is a simple effort