Amazon India to scale up private label business to close gap with Flipkart

Private labels are the products manufactured by third-party manufacturers for the brand

Amazon India is planning to scale up its private label business this year to close the gap with its direct competitor Flipkart, a home-grown e-commerce portal that worked aggressively to add private labels over the last year.

The company would look to aggressively expand its private label this year, with potential new category launches, said Amazon India vice president Manish Tiwary in an interview with LiveMint. He, however, did not specify categories in which the company plans to launch new private brands.

Amazon India may follow Flipkart’s strategy and launch a separate private label brand for certain large and smaller