Amazon launches Hindi website, app to take on Google, Flipkart in India

The global e-commerce giant plans to reach out to the next 100 million customers who might be more comfortable with Hindi than with English

In the world of e-commerce where top dollars and famous investors rule the roost, Amazon India has taken an unconventional route by launching the Hindi version of its mobile website and Android application on Tuesday. This could give it the keys to the kingdom, claim experts.

Chief Executive Officer Jeff Bezos and his men have launched the local-language plan, aiming to turn things around in India. Bezos referred to Amazon.in as “India ki apni dukaan” (India’s own shop) in his fifth-anniversary letter to customers. The global e-commerce giant plans to reach out to the next 100 million customers who might