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Amazon is offering customers access to best-selling e-books at no additional cost as it seeks to boost its Prime loyalty programme in India and lock customers into its ecosystem.
Prime Reading will supplement the e-commerce giant’s already popular video and music streaming offerings in the country. This is seen as part of Amazon’s strategy to offer content to get customers to subscribe to its Rs 999 annual Prime membership programme.
“Prime Reading is now available to members on their Kindle E-readers and the free Kindle app. It is yet another offering for Prime members to help make their everyday life
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