Amazon launches upgraded 'Amazon Easy'; eyes next 300 mn customers in India

These stores will offer a touch and feel product experience through a physical product display. They include assisted shopping and last-mile delivery for customers through a single touch-point.

E-commerce giant Amazon on Sunday launched the upgraded ‘Amazon Easy’ store format that integrates multiple Amazon services through a single touchpoint. The upgraded format of Amazon Easy stores will offer a touch and feel product experience through a physical product display. Customers can also place an order on Amazon.in with guided assistance from the store staff and either pick up the order from the store, or get it delivered at their doorstep.

Kishore Thota, director, customer experience and marketing, Amazon India, said, "The company sees Amazon Easy playing an important role in enabling the next 200-300 million customers to enjoy shopping