Amazon opens up India website, app to display ads, competes with Google, FB

Apart from Amazon India, Flipkart is also looking to make inroads into the large digital advertising market, said a news report

In a first for the tech giant, Amazon is wooing brands, even if they don't sell products on its platform, to put up display ads on its India website and app as it aims to compete with Google and Facebook for advertisers' dollars this festive season, the Economic Times reported on Wednesday. 

Media planners and digital advertising experts told the financial daily that the e-commerce giant has been promoting its 'Click-out' campaign since June. Amazon, for its part, had not responded to an email from the financial daily seeking comment at the time of publishing. 

While Amazon previously allowed only