 "Amazon")
Amazon India announced an exclusive partnership to retail premium German camera brand Leica on the ecommerce platform. Amazon is differentiating itself from ecommerce peers by taking a “customer backward” approach wherein they will take initiatives to familiarise consumers with brands through online and offline programs.
“We will introduce other products from Leica in the coming months. Customers can avail no cost EMI options in order to make the product more affordable,” said Nadeem Karbhari, Category Leader - Consumer Electronics, Amazon India.
In April Amazon will launch Shutterbugs, a program to familiarise photography enthusiasts with these products. Karbhari said that the
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