 "Amazon Prime Photo: Official website of Amazon")
E-commerce giant Amazon has announced a long-term agreement with Tamil film industry producer, Kalaipuli S Thanu’s production company V Creations. Under the agreement, Amazon Prime Video India will be the exclusive subscription streaming home for two of the Tamil film industry’s highest grossing films - Kabali starring megastar Rajinikanth, Winston Chao and Radhika Apte and Theri, starring Vijay and Amy Jackson.
The two together have earned over Rs 500 crores in worldwide box office collections. This marks the the first time that top Tamil films will be available on a video streaming service at almost the same time as their satellite TV premiere.
“Kalaipuli S Thanu is one of the most successful producers in the Tamil film industry and we are thrilled to partner with him,” said Nitesh Kripalani, Director and Country Head, Prime Video India. “Southern cinema and star-driven Tamil films have emerged as among the most successful Indian content in the last decade, finding both national reach and viewers. A large number of Thanu’s films have been commercial blockbusters, of which two are among the top-ten highest grossing Tamil films of all time. We are certain that our Prime members will love the inclusion of these smashing titles in our selection within a few weeks from their theatrical release.”
Producer and owner of V Creations, Kalaipuli S Thanu said, “Kabali and Theri are two of Tamil’s highest grossing films of all times and Amazon Prime Video is the perfect partner to help us reach the millions of fans of these movies through their unparalleled digital reach. We are aware of this new way of consuming movie content and thus couldn’t be more happy to mark our presence on such sought after platforms. This is the first time that Tamil films of this demand and popularity will be available on a streaming platform and we are very excited about the same. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”
Kabali, a revolutionary who fights for the betterment of his people in a foreign land, is falsely implicated and thrown behind bars. When he returns after his prison term, he starts a search for his wife and ends up confronting those who were the reason behind his miseries. What follows is a tale of revenge, emotion and payback. As a movie mounted on a huge scale, it truly brings a larger-than-life and much loved superstar to the streaming audiences.
In Theri, when an honest cop, Vijay Kumar's family is ruthlessly slaughtered by a politician and his aides, he decides to change his identity and commits his life to bringing up his daughter in a serene atmosphere. But when some events compromise his identity, he does what he must to save his daughter and avenge the death of his family.
Amazon Prime already offers unlimited free one-day and two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.
Earlier this year, the e-commerce players announced exclusive streaming deals with Karan Johar’s Dharma Productions, Mukesh Bhatt’s Vishesh Films, Bhushan Kumar led T-series and GreenGold Animation.
