Amazon Retail India enters Gujarat, to source directly from farmers

Amazon Retail India on Tuesday said it has entered Gujarat to source directly from farmers and launched a collection centre in Prantij, a town in Sabarkantha district.

The e-commerce major said the aim is to empower the farmers of Gujarat and offer high-quality fruits and vegetables to its customers.

The firm said that this collection centre will pave the way for fast payments, fair and transparent pricing as well as guidance on farming.

Rajesh Prasad, category leader, Amazon Retail India, said the centre will meet the demands of neighbouring Delhi-NCR, Mumbai and Pune.

“Gujarat has progressive farmers and our mission