Amazon's accelerator programme to support 50 Indian D2C startups

Amazon Global Selling Propel Startup Accelerator (Propel S3) is a key part of the e-commerce giant's commitment to enabling $20 billion in e-commerce exports from India by 2025

E-commerce giant Amazon India has launched the third season of Amazon Global Selling Propel Startup Accelerator (Propel S3). The initiative is designed to provide dedicated support to emerging Indian brands and startups to reach customers around the world. The Propel S3 will support up to 50 D2C (direct-to-consumer) startups launch in international markets and create global brands from India. 

“In the first two seasons, we saw great interest, ideas and entrepreneurial spirit with more than 1500 startups applying for the program,” said Bhupen Wakankar, Director Global Trade at Amazon India. “The season 3 is bigger and better with expanded range