Amazon's accelerator scheme to help Indian startups create global brands

The e-commerce giant has launched Amazon Global Selling Propel (AGSP), an initiative designed to provide dedicated support to emerging Indian brands and startups to reach customers the world over

E-commerce giant Amazon has launched Amazon Global Selling Propel (AGSP), an initiative designed to provide dedicated support to emerging Indian brands and startups to reach customers around the world. The Jeff Bezos-led company has partnered with Startup India to launch an accelerator programme to help early-stage startups in the consumer products space to launch in international markets. The aim is to create global brands from India through Amazon’s Global Selling program.

Amit Agarwal, global senior vice president and country head Amazon India said the Amazon Global Selling is witnessing tremendous momentum with increasing interest from exporters across India. 

“Our partnership with Startup