Business Standard

Amazon's Prime Day sales sizzle

Prime membership jumps more than 200% increase in the number of Prime members in India

Amazon Prime Day
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Amit Agarwal Senior vice-president and country manager, Amazon India

Karan Choudhury New Delhi
Mobile phones to electronics to entertainment to even sugar — Amazon India managed to sell everything in its first-ever Prime Day sale. Although India emerged as one of Amazon's biggest Prime Day markets during the 30-hour global sale, the e-commerce company refrained from any ranking.

In order to bump up its Prime membership, Amazon has been offering everything from groceries to entertainment.

According to Amazon India senior vice-president and country manager Amit Agarwal, there has been more than 200 per cent increase in the number of Prime members in India during January to June this year. 
 
"In fact, in the run-up to

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