Amazon starts IP accelerator to help Indian businesses protect their brands

Offering small and medium-sized sellers easy access to services from trusted intellectual property experts and law firms

E-commerce giant Amazon has launched the intellectual property (IP) accelerator programme in India. It is offering sellers — who are also brand owners (including small and medium-sized sellers) — easy access to services from trusted IP experts and law firms. Businesses may choose to engage with these IP law firms to help secure trademarks, protect their brands, and tackle infringement, on Amazon India and Amazon websites globally.

“Establishing IP rights is essential for businesses of all sizes to differentiate their products, earn customer trust, and grow their business. However, the process can be complex and time-consuming, leading to a lot of