 "Amazon")
Amazon India announced on Wednesday that it will host its annual flagship Great Indian Festival Sale between September 21 and 24, as it attempts to overthrow rival Flipkart as the reigning champion of the country's e-commerce market.
Unlike previous versions of its sale, Amazon is taking its rival head on by announcing its sale on largely the same days as Flipkart. While Amazon’s sale opens for everyone on September 21, members of its Prime loyalty programme will get an early access at noon on September 20.
“As our customers prepare for the festive season, we are geared up to serve
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