Amazon to Reliance Retail's Ajio, retailers roll out goodies for shoppers

Big discounts, cashback offers, early sales part of strategy

It’s discount time. With non-essential retail now allowed to operate in the key metros, shoppers can expect massive discounts on everything from iPhones to track pants because the mid-year sales have been advanced by a month.

Amazon, Myntra and Reliance Retail’s Ajio have already begun to roll out their offers from this week. Fashion and apparel e-tailer Myntra is organising a mid-year sale between June 12 and 16 with 40-70 per cent discounts. Additional discounts and cashback offers with lenders have been chalked out to sweeten the deals further.

Myntra’s direct competitor, Ajio, is holding a ‘giant’ fashion sale till