Amazon to work with artisan cooperatives, back sellers of traditional art

As part of its plans to increase its seller base in the country, Amazon will be focusing on increasing its presence across artisan cooperatives, while increasing the number of sellers dealing in traditional art.

Currently, it has around 2,100 sellers through which, the global e-commerce giant estimates, around 750,000 weavers and artisans in India are positively impacted.

While it has already partnered 15 governments and cooperatives like Tantuja, One District One Product Uttar Pradesh (UP), UP Handloom, Khadi Craft, Loom World and others, which complement its range of traditional art and clothing on the Amazon platform, it is also on