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American furniture brand Ashley eyes 100 stores in India

Ashley Furniture Industries is one of the largest manufacturers of furniture in the world

Wisconsin-based Ashley Furniture Industries  has tied up with Deepak Fertilisers’ Ishanya property for its India debut
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Wisconsin-based Ashley Furniture Industries has tied up with Deepak Fertilisers’ Ishanya property for its India debut

Jyoti Mukul
American brand Ashley, considered to be among the biggest furniture brands globally, is planning to open 100 stores in India over the next few years.

The company, which made a debut in India last month in Bengaluru, has tied up with Pune-based Deepak Fertiliser for its Ishanya property.

Unlike IKEA, the Swedish multinational group that is setting up outlets in India, Ashley has opted for the licensing route to enter the market.

Wisconsin-based Ashley Furniture Industries is one of the largest manufacturers of furniture in the world with 12 manufacturing facilities, eight of which are in the United States and

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