Luggage manufacturer American Tourister is ready with its latest brand campaign, 'Survive the world'. The campaign comes on the back of its ‘Survive Mumbai’ and ‘Survive Istanbul’ campaigns completing the trilogy of the survival theme.
Created in the rugged terrain of Jodhpur, the campaign aims at reiterating the brand promise of performance in tough conditions. Conceptualised by Ravi Deshpande of Contract Advertising, the latest campaign depicts the regular travel woes in a typical congested city anywhere in the world.
The film showcases a tourist, who is caught in a traffic frenzy on the way to the airport and captures his escapade across the city to reach his destination in time, accompanied of course by his companion, the American Tourister luggage.
Commenting on the new brand campaign, Sudip Ghose, marketing director, American Tourister said: "American Tourister is synonymous for its durability and extreme maneuverability. With this new brand campaign, we aim to reinforce these brand attributes and establish a connect of travelling with ease even in the most toughest conditions."
The campaign was released as a music video on television from September 24 and will be followed up with a release in cinemas nationally by the second week of October.
