Amid falling global sales, Fitbit looks to Flipkart to win in India market

The US firm, which had earlier made its devices available for online sale exclusively through Amazon India, has now expanded its reach to take on rivals Xiaomi and Apple in the country

To shore up the waning popularity of its products globally, Fitbit, the maker of wearable fitness trackers, is looking to tap the growing Indian market. For this, it has partnered with home-grown e-commerce giant Flipkart to sell its devices in the country.

The US-headquartered company, which had earlier made its devices available for online sale exclusively through Amazon India, has now expanded its reach to take on rivals Xiaomi and Apple. The move to partner with Flipkart comes after the company in 2016 snubbed the online seller by warning buyers that it was not one of its authorised retailers.

Fitbit