Amid #LogOut, will Zomato be able to spice up its offering in the market?

As the industry protests deep discounts, the test of Zomato's Gold membership plan will be in renewals next year

It was on a WhatsApp chat group in early August that the murmurs of dissent against Zomato Gold, the food discovery and delivery aggregator’s premium membership plan, first began. This group that hundreds of restaurants as well founders of food aggregator firms are part of, was incidentally set up in 2017 when sale of liquor along highways was banned.

A handful of restaurants, all part of the WhatsApp group, had a common concerns— that their eateries had become hunting grounds for deal-seekers, instead of valued repeat customers.  What followed next was a widespread protest against Zomato Gold, a paid membership