Amid slowing market, Bajaj Auto aims to do a KTM with the Husqvarna

Firm plans to cement its position in the premium segment with the brand

Bajaj Auto is aiming to cement its position in the premium segment with the launch of the Husqvarna Motorcycle brand amid slowing sales in the broader motorcycle market.

Like KTM Motorcycle, the Pune-based firm is expecting the 103-year-old Swedish brand to create a segment in the motorcycle market and become a volume spinner in its niche portfolio of motorcycles created over the past decade, said a top official. 

“Over the medium term — in three years from now — we expect Husqvarna to become as big a brand as KTM is today,” said Sumeet Narang, president, Probiking business unit at Bajaj Auto.