India's largest dairy player, Gujarat Co-operative Milk Marketing Federation (GCMMF), popularly known as Amul, has issued a legal notice to Google India Pvt Ltd and goDaddy.com over fake B2B campaigns from which the latter benefitted.
According to Amul, both Google India and goDaddy.com were being held accountable for misuse of their platform for earning revenues through advertisements (subscription in the case of goDaddy.com) on their platform on fake campaigns that duped innocent individuals seeking Amul franchise across India.
"A series of fake B2B campaigns regarding Amul Parlors, Distributors have started through fake websites using Google Search ads since September 2018.