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As the e-commerce is gaining momentum in India rapidly, the real estate sector is not an exception. Customers are now preferring to buy homes online. Pune based digital marketing company Amura Marketing Technologies has joined hands with real estate player Kolte Patil Developers for its home buying festival, NestFest 2015.
It has helped the developer to showcase inventory availability, virtual tours, floor plans and actual site photographs across all Pune projects on the digital platform and enabling customers to book online a home of their choice from the convenience of their residences. With this association, Kolte Patil Developers has 250 units online worth Rs 150 crore.
According to Kolte Patil Developers, a major part of the inventory sold during NestFest came through the online channel and marks a new chapter in real estate marketing and sales, where technology and e-commerce will play an important role going forward.
"We have created history in real estate where over 250 apartments worth Rs 150 crore were sold online in 10 days. With trusted brands it's easier for customers to make the decision of even buying homes online. With developers uploading all relevant project-related information and site pictures to their websites, customers can have a complete digital sales experience. Choosing inventory has become a much more transparent process, says Vikram Kotnis, managing director, Amura Marketing Technologies.
Kotnis added, “Investors, NRIs and people wanting to buy real estate in a different city prefer going online to book the apartment of their choice. Although rest of the buying process happens offline, it’s the convenience of booking a home from the comforts of their current residences that entices customers to prefer ecommerce in real estate.”
For NestFest, a customized technology platform was built by Amura to manage the marketing and sales to run the entire campaign.
