Eyes 25 pe cent growth in 2009.
With an aim to achieve the sales turn over of Rs. 2,500 crore by the calendar year 2010, Amway India Enterprises Pvt Ltd, a major direct selling FMCG Company in the country, has determined to focus on improving the customer access across the country.
As part of this, the company will sell select Amway products in Gyms, Beauty Spas and salons, through Amway distributors. Moreover, the company will also set up ‘experience centres’ at certain Amway offices in the country.
Speaking to Business Standard, Achinta Banerjie, Vice President, Amway India (West), said, “we have set a target of a 25 per cent growth for the current financial year 2009 (January to December) and will focus on improving consumer access in 2009. The first step has already been taken with the launch of the new-look Amway website, amway.in, which has redefined e-commerce in direct selling. Consumers, who did not have access to Amway products hitherto, can order Amway products with the click of a button. Select Amway products will be available in Gyms, Beauty Spas and salons, where Amway distributors will supply products to these outlets.”
“We also have plans to set up ‘experience centres’ at certain Amway offices wherein our Business Owners and their customers can meet with Nutrition & beauty consultants, go through a complete health and beauty assessment, get their queries answered by these experts. Such steps will take us to our target of Rs 2,500 crores by 2012,” said Banerjie.
In 2008, Amway India recorded a turnover of Rs. 1,128 crores registering a 40% growth, against a turnover of Rs 800 crores in 2007.
Amway India is a wholly owned Indian subsidiary of the US and 8.2 billion Amway Corporation, Michigan, USA, one of the largest Direct Selling Companies in the world. The company has 127 offices and 55 city warehouses across the country, covering over 3,000 cities and towns through its home delivery network.
Almost 85 per cent of the products sold by Amway India are now manufactured within the country through 7 third-party contract manufacturers. Amway India currently offers 110 products in five categories of Personal Care, Home Care, Nutrition & Wellness, Cosmetics and Gift catalogue.
