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Amway India Enterprises, a wholly owned subsidiary of USA-based Amway Corporation, has launched a new range of men's grooming products under the brand 'Dynamite' in North-East market.
The company has introduced two new products into its kitty, namely 'Dynamite Whitening Cream' and 'Dynamite Face Wash' exclusively for men.
Speaking to media persons, Diptarag Bhattacharjee, vice president (east) of Amway India, said: "Amway has always been at the forefront of unique and market breaking innovations that only keeps sync with changing and emerging trends of cosmetics and personal care, but also delivers newer solutions that make elements such as grooming a powerful statement of personality.
Dynamite is such as solution that delivers powerful and effective grooming for the new modern Indian male - whether in the metropolitan centres or in emerging markets."
