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Direct selling FMCG major Amway India will set up a Rs 500-crore greenfield manufacturing facility in Tamil Nadu.
"We are setting up our first greenfield manufacturing facility in Tamil Nadu to cater its products in the Indian market," Amway India Regional Head G S Cheema told reporters here today.
He said the manufacturing facility would be completed and production will start by mid 2015.
This step has been taken in view of increasing product base of the company in the country, he said.
Land has already been acquired and project report has been formulated and submitted to Government of Tamil Nadu, he said adding it will come up in entire green environment with zero discharge capability and advance technology.
It will be a state of art facility surrounded by green belts, he said, adding that the construction of the company has already been awarded to a big construction group.
The company will manufacture 1.2 billion tablets and soft drinks regarding its Nutrilite supplements, besides toothpastes and other products, he said.
The company continues to maintain upward movement with turnover of Rs 2,288 crore in 2012 registering a little over 7% of the growth over the last fiscal when it recorded a turnover of Rs 2,130 crore, Cheema said.
The direct selling industry in India is showing a healthy growth rate which is in access of 22%, he said.
The year 2013 started with the launch of women's health range from brand Nutrilite, Cheema said.
Considering the changing lifestyle, the new women's range which is targeted at both working and non-working women addresses the nutritional requirements across life stages helping them maintain a perfect balance between health, wellbeing and daily activities, he said.
In the beauty category, Amway introduced 'Renewing Peel' and 'Youth Xtend' from super premium brand 'Artistry', he said.
Amway India is country's leading direct selling FMCG company. The company has invested more than Rs 151 crore in India and has 135 offices and 55 city warehouses across the country, covering over 4,000 cities and towns through its home delivery network, Cheema added.
