Business Standard

An eldertech start-up is looking to keep seniors healthy and happy

The year gone by has triggered serious concern for the ageing population, a segment of society that has forever struggled with a pervasive and never-ending epidemic: Loneliness

Elderly, senior citizens, elders, old, age, health, medical, tech
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A clutch of eldertech firms has come to the fore and is helping provide essential services — emergency medical assistance, nursing care, bill payments, help with errands and so on

Veenu Sandhu New Delhi
In a country where the elderly are seldom at the centre of discourse, let alone government policies, the pandemic has come as a wakeup call. The year gone by has triggered serious concern for the ageing population, a segment of society that has forever struggled with a pervasive and never-ending epidemic: Loneliness.

When the pandemic struck and country after country went into lockdown, many of the elderly found themselves stuck alone in their homes  — away from their children, who were stranded in other cities or countries, and without any support system. During that period, civil society members, NGOs and

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