Business Standard

An ode to long copy

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A G Krishnamurthy New Delhi
 What I liked

 Why do I like this The Times of India ad? Why did I read such a long, wordy copy from start to finish? Why did its spirit and essence linger in my mind for days?

 Why did it motivate me to add a few of the

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First Published: Nov 14 2003 | 12:00 AM IST

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