Anand Piramal makes personal investment in e-commerce firm Snapdeal

Piramal Group Executive Director Anand Piramal has invested in Gurugram-based Snapdeal in his personal capacity, the e-commerce company said on Tuesday. The firm, however, did not disclose the size of the investment. 

The company said its recent Snapdeal 2.0 strategy allowed it to “rapidly build a differentiated business, with a sharp focus on value-priced merchandise – the largest segment in retail”. The SoftBank-backed e-commerce firm has been focusing on unbranded goods in tier-II and tier-III towns and cities. Co-founders Kunal Bahl and Rohit Bansal put in place a plan called Snapdeal 2.0 in 2017 when talks for a sale to Flipkart