Anil Agarwal-led Vedanta goes directly to the people to make its case

The Anil Agarwal-led company follows an increasingly popular route to advocacy, goes directly to the people to make its case

Fighting bad press is a deadly game, but even deadlier is battling an avalanche of smear on social media. Ask Vedanta, the company has been under fire for alleged violations of environmental norms across the country, and most recently has had its copper smelter (Sterlite Industries) shut down in Tamil Nadu, after violent public protests. 

As the shadows of its anti-green persona threaten to cover every aspect of its business in the country, the company has released full page advertisements in leading national newspapers on Vedanta’s commitment to energy sufficiency or as it says, “demonstrate our alignment with the government’s