ApnaKlub, an FMCG wholesale platform for low population density markets, has raised $10 million in its Series A funding from Tiger Global. This follows the $4 million round they raised from Sequoia India’s Surge, Blume Ventures, Whiteboard Capital and Flourish Ventures in August 2021.
ApnaKlub focuses on social sellers and kirana-store owners from tier-2 and tier-3 cities. With ApnaKlub users can digitise their wholesale business as a rural wholesaler or expand their business as a shopkeeper. The funding will be used to deepen infrastructure in key states, expand the platform from 5000 to 20,000 partners and build out the credit